Is Digital Convenience Killing the Art of Gifting?

I was recently chatting with a young man in his thirties who, with a hint of pride, stated, "I don't send gifts, except maybe to my mum."

In an era dominated by digital communication and fleeting online interactions, it’s easy to forget the emotional depth that a simple act of gift-giving can carry. Yet, giving gifts remains one of the oldest and most meaningful ways we express affection, appreciation, and human connection.

That statement, "I don’t send gifts", is more than a personal preference. It reflects a growing trend, especially among younger generations, to move away from traditional gifting habits. Whether due to the fast pace of modern life, rising individualism, or even the ease of sending a quick emoji instead, many people now opt for digital tokens of affection over tangible expressions of care

Gift replacement!

Is an emoji really a replacement for a thoughtful present?

Why Gift Giving Still Matters in a Digital World

Research shows that the act of giving isn’t just beneficial for the receiver, it has profound psychological rewards for the giver too. Gift-giving activates brain regions linked to pleasure, trust, and social bonding. This “warm glow” effect can boost self-esteem, emotional well-being, and empathy, creating a ripple effect that strengthens relationships

Far from being about materialism, meaningful gift ideas reflect thoughtfulness and attention to someone’s likes, needs, or personality. Selecting a gift involves emotional intelligence and personal insight—qualities that deepen our connections with others.

The Cost of Convenience: Are We Losing Touch?

There’s a valid concern that moving away from traditional gifting culture could contribute to feelings of disconnection, especially in younger people already navigating complex challenges with mental health and relationships. Gifting fosters a sense of reciprocity, belonging, and shared care, all vital components of healthy human connection

Rediscovering the Joy of Giving

So, why are we in such a hurry to abandon the gift box? In a world where isolation and loneliness are increasingly common, perhaps it’s time to revive the timeless tradition of gifting, not just on birthdays or holidays, but as a spontaneous, thoughtful gesture.

A gift doesn’t have to be expensive or elaborate. It simply has to say: “I thought of you.”

At Dustid, we believe in the power of gifting to bridge digital divides and bring people closer, without even needing to ask for their address. Let’s not lose this powerful tool of human expression. Let’s use it to turn acquaintances into friends, and relationships into lasting connections.