Top Tips for Ecommerce Success
Ecommerce retail is a constantly changing area - consumer preferences, technology developments and competition. Like any business, the AIDA (Attention, Interest, Decision, Action) model is useful for evaluating if all the right elements are considered and covered by your business.
What technologies are your customers using to shop? How could you improve your ecommerce store to deliver a great experience for your customers? How can you widen your exposure to potential customers to drive awareness and cart completions? For peak season 2023, here are 3 trends we feel deserve particular focus for delivering success in ecommerce, and tips to focus on:Trend 1: Optimise for Mobile Shopping
Mobile isn’t just the future of ecommerce, it’s the present. Over 70% of your website traffic is likely coming from smartphones or tablets. And those mobile visitors need to be able to easily browse products, read descriptions, add items to their cart, and complete purchases.
Tips:
Ensure your website is mobile-responsive with a streamlined design
Simplify workflows like search and checkout for thumb-friendly taps
Enable Apple/Google Pay for one-touch checkouts
Test your site speed on mobile and compress images
Trend 2: Reduce Checkout Friction
Checkout is where many transactions (up to 80 percent) are abandoned. Remove any roadblocks in the final steps to purchase with optimizations like:
Tips:
Allow guest checkout without requiring account creation
Use auto-fill form technology to complete addresses (address verification products and Dustid provide useful services for customers)
Offer multiple payment options like PayPal or Stripe
Clearly highlight calls-to-action like “Complete Purchase”
Trend 3: Find New Places to Promote Your Products
Don’t just rely on your own website and social channels. Reach new audiences by getting your brand and products found in these places:
Tips:
Join affiliate programs through publishers/bloggers relevant to your niche
Get listed in local business directories like Yelp
Run cost-efficient Pay-per-Click ads through Google Ads
Look for speaking opportunities with local events to build awareness
Find local, regional, national publications who will include your products in their features
Optimise website content for organic search visibility
Ecommerce retail is a crowded and competitive market. Awareness, customer experience and convenience will be important for delivering results. There’s a big opportunity out there when you get it right. Reach out to us if a review of your site would be helpful. Have fun and Good Luck over peak season and beyond.